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The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview Cover Image Book Book

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier.

Neumeier, Marty. (Author). American Institute of Graphic Arts. (Added Author).

Summary:

"Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it.""--Jacket.

Item details

  • ISBN: 0321348109
  • ISBN: 9780321348104
  • Physical Description: 194 pages : illustrations ; 21 cm
  • Edition: Revised edition.
  • Publisher: Berkekley, CA : New Riders, [2006]

Contents / Notes

General Note:
The title proper, other title information, and statement of reponsibility spread into four pages.
"AIGA"--Cover.
Includes index.
Bibliography, etc. Note:
Includes bibliographical references (pages 181-187) and index.
Formatted Contents Note:
Differentiate -- Collaborate -- Innovate -- Validate -- Cultivate.

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  • 0 out of 2 copies are currently available at PINES.

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  • 1 current hold on 2 total copies.
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Library System: Library Branch Name
Call Number / Copy Notes Barcode Shelving Location Status  
Chestatee Regional Library System:
      Lumpkin County Library 		658.827 NEUMEIER ( Send Text)
 31011005765128 NONFIC Checked out
Conyers-Rockdale Library System:
      Nancy Guinn Memorial Library 		658.827 NEU ( Send Text)
 310150030118283 ADULT In transit

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