Home-based catalog marketing : a success guide for entrepreneurs

Bond, William J. (Author).

Item details

ISBN: 0070065950
ISBN: 9780070065956
ISBN: 0070065969 (pbk.)
ISBN: 9780070065963 (pbk.)
Physical Description: print
xvi, 221 p. : ill ; 25 cm.
Publisher: New York : McGraw-Hill, 1994.

Contents / Notes

General Note:

Includes index.

Formatted Contents Note:

1. You can be successful in this business -- 2. Organizing your home office -- 3. Why do people buy from a catalog? -- 4. Selecting your product or service -- 5. Building a bridge to your customer -- 6. Pricing your product or service -- 7. Writing your catalog successfully -- 8. Designing and producing your catalog -- 9. Preparing your catalog for printing -- 10. Printing your catalog -- 11. Mailing lists -- 12. Mailing out your catalog -- 13. Handling inquiries and orders professionally -- 14. Profitable public relations for your business -- 15. Testing -- 16. Marketing opportunities for the twenty-first century -- 17. Managing your business -- 18. Summing up -- App. A Commonly asked questions on catalog marketing -- App. B Catalog product and service ideas -- App. C Twenty-six ideas to increase sales in your catalog business -- App. D Gallery of catalogs.

Find similar items by subject

Subject:

Mail-order business
Home-based businesses
Direct marketing
Mail-order firms

Currently available copies

1 out of 1 copy are currently available at PINES. (Show)
1 out of 1 copy are currently available at Flint River Regional Library System. (Show)
1 out of 1 copy are currently available at Peachtree City Library.