Why not? : how to use everyday ingenuity to solve problems big and small

Nalebuff, Barry 1958- (Author). Ayres, Ian (Added Author).

Item details

ISBN: 1591391539 (alk. paper)
Physical Description: print
xv, 238 p. : ill ; 25 cm.
Publisher: Boston : Harvard Business School Press, c2003.

Contents / Notes

Bibliography, etc. Note:

Includes bibliographical references (p. [219]-232) and index.

Formatted Contents Note:

The way things never were -- Good ideas and how to generate them -- Problems in search of solutions -- What would Croesus do? taking the perspective of an unconstrained consumer -- Why dont you feel my pain? internalizing the external effects of decision making -- Solutions in search of problems -- Where else would it work? looking for idea arbitrage -- Would flipping it work? trying things the other way around -- Problem solving with a purpose -- Principled problem solving: a guide to thinking inside the box -- The case for honest tea -- Reinventing regulation -- Implementing why-not.

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Subject:

Problem solving

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