Reverse innovation : create far from home, win everywhere
Item details
- ISBN: 9781422157640
- ISBN: 1422157644
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Physical Description:
print
xv, 229 pages : illustrations ; 24 cm - Publisher: Boston : Harvard Business Press, [2012]
Contents / Notes
Bibliography, etc. Note: | Includes bibliographical references and index. |
Formatted Contents Note: | Part 1: The reverse innovation challenge ; The future is far from home ; The five paths of reverse innovation ; Changing the mind-set ; Changing the management model -- Part 2: Reverse innovation in action ; Logitech, and the mouse that roared ; Procter & Gamble, innovating the "un-P & G" way ; EMC Corporation, planting seeds ; Deer & Company plows under the past ; How Harman changed its engineering culture ; GE healthcare in the heart of India ; PepsiCo's brand-new bag ; Partners in health's radical model for care ; A call to action. |
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Genre: | Case studies. Case studies. Case studies. |
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Library System: Library Branch Name
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Call Number / Copy Notes | Barcode | Shelving Location | Status | |
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Flint River Regional Library System: Peachtree City Library |
658.4063 GOVIN- DARAJAN (
Send Text) |
31022009722833 | ADULT | Available |