Building a storybrand : clarify your message so customers will listen

Miller, Donald 1971- (author.).

Summary: Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.

Item details

ISBN: 9780718033323
ISBN: 0718033329
ISBN: 9780718033330
ISBN: 0718033337
ISBN: 9781400201839
ISBN: 1400201837
Physical Description: print
x, 228 pages : illustrations ; 22 cm
Publisher: [New York] : HarperCollins Leadership, an imprint of HarperCollins, [2017]
Copyright: ©2017

Contents / Notes

Bibliography, etc. Note:

Includes bibliographical references (pages 225-228).

Formatted Contents Note:

The key to being seen, heard, and understood -- The secret weapon that will grow your business -- The simple SB7 framework -- A character -- Has a problem -- And meets a guide -- Who gives them a plan -- And calls them to action -- That helps them avoid failure -- And ends in a success -- People want your brand to participate in their transformation -- Building a better website -- Using StoryBrand to transform company culture.

Find similar items by subject

Subject:

Branding (Marketing)
Advertising Brand name products
Product management
Marketing
Selling
Customer relations
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / Sales & Selling / General
BUSINESS & ECONOMICS / Business Communication / General
Advertising Brand name products
Branding (Marketing)
Customer relations
Marketing
Product management
Selling

Genre:

Nonfiction.

Currently available copies

11 out of 15 copies are currently available at PINES. (Show)
0 out of 1 copy are currently available at Flint River Regional Library System. (Show)
0 out of 1 copy are currently available at Peachtree City Library.